Julia Hobbs Kivistik | Co - Founder

Julia has a diverse background in nonprofit leadership, consumer products, corporate communications and cause branding.
As Executive Vice President of Cause Branding at Cone LLC,
Julia worked with companies and nonprofits to integrate values and social issues into brand equity and identity.

Clients include Walmart Foundation, American Heart Association, American Cancer Society, National Wildlife Federation and more.

Before joining Cone, Julia worked at Saatchi & Saatchi X as Senior Vice President. During her tenure there she led the strategy and shopper insight teams. Julia created sustainable marketing campaigns for clients including P&G, Gerber, Energizer, and Walmart. She also led a national initiative for women’s health with P&G, Walmart, Speaking of Women’s Health and Lifetime Television for Women. A pioneer in Cause Branding, Julia worked as a consultant with nonprofits and corporations to develop branding campaigns for clients including The Anti-Drug Coalition of America, Kmart Kids Race Against Drugs and the Arnold Palmer Hospital for Children and Women. As Executive Vice President of Give Kids The World, Julia led fundraising of over $40 million and built a staff of 50 employees and over 3,000 volunteers. Give Kids the World provides a free weeklong vacation to terminally ill children and their families. Working with corporate partners like Walt Disney World, Sea World, Universal Studios, Planet Hollywood, Hard Rock Café, Kmart, Holiday Inn Worldwide and more, Julia developed long-term strategic corporate partnerships. Julia presently serves on the Boards of several nonprofits, including Give Kids the World, the Executive Board of Directors for America’s Charities and the Harvard Women’s Leadership Board.

Andrew Kivistik | Co - Founder

Andrew has an 18-year creative history in consumer advertising, promotion, and shopper marketing with agencies such as
Leo Burnett, Foote Cone & Belding, Grey Worldwide and
Saatchi & Saatchi X. He has led national launches and has experience with a wide range of leading brands including:

Procter & Gamble — Crest, Iams, Tide, Olay, Prilosec OTC, Scope, PUR, CoverGirl, Vicks, Sunny D, Pantene, Tampax, Millstone, Bounty, and more. Other national clients include Walmart, Gerber, Energizer, General Mills, Smucker's, LeapFrog, Caribbean Cruise Lines, Altoids, Nintendo, AAA, Dewar's, U.S. Bank, Hewlett Packard and others.

Working with P&G’s global team, Andrew played a major role in the development of “First Moment of Truth,” P&G’s successful shopper marketing model. This model reveals the cognitive dynamic that drives sales at shelf and improves the shopper experience by creating a way for shoppers to use their senses to discover brands in a more personal way. Andrew also led a successful re-branding campaign for the RealNetworks new interactive initiatives. Within the healthcare industry he has worked with pharmaceuticals, OTC brands and research institutions. Clients include Merck, Prilosec OTC and The Trudeau Institute. Andrew's work has been recognized with major industry accolades including the ADDY Awards, Clio Awards, P&G's Global Marketing Awards, the Seattle Show Awards and the New York Radio Show Awards. Andrew attended the Portfolio Center in Atlanta, where he received the Leo Burnett scholarship.